When a crisis or issue arises, time is of the essence. Every move you make and every word you say counts and there is simply no room for mistakes. In the eye of such a storm, you can fortunately count on immediate assistance from GGi. We have a solid team of crisis and issues management specialists with decades of experience and proven expertise. Not only in helping numerous entities and conglomerates weather the storm, but also in letting them come out stronger because of it.

GGi’s qualified public relations practitioners are highly seasoned in building media relations and mobilising the media to our clients’ advantage. Our media model has been purposefully designed to leverage paid and owned media to such an extent that it will amplify earned media or complimentary media exposure and maximise our clients’ media spend.

Warren Buffett, regarded as one of the most successful investors of the 20th century said it best when he stated that it takes twenty years to build a reputation and only five minutes to ruin it. But nowhere else could the words ‘prevention is better than cure’ be more true than when it comes to your reputation. With decades of experience in this arena, GGi’s team of experts has an almost intuitive understanding of how to build, maintain and/or influence a business’ reputation and leverage it.

Stakeholder engagement is critical to the success of any business or the successful delivery of any project in a business. GGi is highly specialised in helping organisations understand who all the stakeholders in their universe are, who may affect or be affected by the outcomes of their business goals and objectives. We are also able to design and deliver timely and informative communication across all disciplines to involve and/or manage the expectations, or develop and sustain relationships.

When a crisis or issue arises, time is of the essence. Every move you make and every word you say counts and there is simply no room for mistakes. In the eye of such a storm, you can fortunately count on immediate assistance from GGi. We have a solid team of crisis and issues management specialists with decades of experience and proven expertise. Not only in helping numerous entities and conglomerates weather the storm, but also in letting them come out stronger because of it.

We present intensive crisis and issues management training to help organisations prepare and compile a sound strategy with policies and protocols for communicating effectively in the event of a crisis or an issue. We include critical elements such as spokesperson identification, crisis manual development, issues mapping and preparedness and scenario planning.

The reason why CEO positioning should be a key priority of any corporate organisation is twofold. Firstly, there are a number of independent studies that all point to the fact that CEOs could constitute up to 50% of a corporation’s reputation. Secondly, due to the high profile of such a position, CEOs are generally exposed to high visibility. GGi specialises in helping corporates to profile and position their CEOs for maximum return on their ‘CEO capital investment’. We also offer media coaching to CEOs.

The true measure of any enterprise lies in what others say about it. GGi is perfectly poised to help institutions communicate their Corporate Social Responsibility (CSR) initiatives and programmes in such a manner that it will help to position them as good corporate citizens, instil pride within their internal stakeholders and inspire their external stakeholders to associate with them.

GGi is the communication partner of choice for companies who wish to mastermind intelligent brand positioning strategies that will clearly distinguish them from competitors and position their brands ideally in the minds of their target audiences.

Your brand comprises both tangible and non-tangible elements. The tangible elements are the visuals by which you can be identified, such as your company name, logo, slogan, colour schemes and design. The non-tangible elements are impressions that people have of your company, what they think, feel and say about you and that can influence whether they will deal with you or buy from you. GGi is knowledgeable in helping companies engineer & build distinctive brands that will help to convey the desired message.

GGi has a vast amount of people knowledge, gained from many years of working with people. We understand the mechanics, the dynamics in the people space. We know how they think, feel and behave. As a result, we are ideally positioned to craft education and awareness campaigns for our clients that best serve to educate and inform and build familiarity amongst their intended target audiences, to help them achieve their business goals and/or to reach top of mind status over time.

The only way to let a new product or service make its debut on the market, is to do it right, right from the start. Commissioning GGi to handle product launches on your behalf will ensure that it is as impactful as possible whilst executed with professionalism.

We create consumer PR strategies that drive and support our clients’ business goals and build and retain brand loyalty. But what makes us different is that respect and mindfulness form the cornerstones of any consumer PR strategy or activity we undertake. We have the utmost respect for our clients’ consumers and are ever mindful of how our activities will impact their reputation. Creating good content isn’t about good storytelling. It’s about telling a true story well. Word of mouth is powerful.

George Bernard Shaw said that the biggest problem with communication is the illusion that it has taken place. Utilising GGi’s professional team will help you make sure that your website and other online content not only portrays your company image correctly, but that it also serves to actively drive and support the key strategic goals and objectives of your business.

GGi follows a strategic process to help you to understand and identify who you need to communicate with online and we help you to create and manage online communities to this end. With your key messages and strategic objectives interwoven as the golden thread throughout, we will let you connect and communicate with authority and credibility amongst the movers, the shakers and the influencers that are affected by and can affect your business.

At GGi we understand that for you to reach and engage your target audiences effectively, you not only have to get the right information to them, and that it resonates with them. If approached correctly, social network networking profiling can be one of the most powerful tools you have to achieve just that. So why simply have an online presence, if we can help you to create hype? Why just settle for a following, if we can help you to create enthusiasts?